The Charen Group, Automotive Advertising Excellence
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problem

The problem with the vast majority of advertising is twofold. First, it all looks and sounds the same. This problem is compounded by the fact that you are selling a product that is identical to the guy across town. In the eye of the public, you are “branded” by the make of what you sell. This results in sales performance that mirrors your competition. When they go up, you go up.

When they go down, you go down. You are not in control of your sales.

concept